Picture of a sphere with binary code

Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

Explore Strathclyde Open Access research content

Vulnerabilities of an estranged researcher and researched

Jafari, Aliakbar (2011) Vulnerabilities of an estranged researcher and researched. European Advances in Consumer Research, 9 (1). pp. 78-79.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

In this paper, I reflect upon my own experiences of conducting interpretive consumer research and demonstrate how international relations (at a macro level) influence the research environment (at a very micro level). I demonstrate how the West's insistence on enforcing a Western model of democracy onto a country can cause a series of problems for social scientists in that context. Then, with a particular focus on the ethical and emotional vulnerability of the researcher, I argue that such difficulties ultimately hinder the great potential of consumer research in providing direction for social policy.