Jafari, Aliakbar (2011) Vulnerabilities of an estranged researcher and researched. European Advances in Consumer Research, 9 (1). pp. 78-79.Full text not available in this repository. (Request a copy from the Strathclyde author)
In this paper, I reflect upon my own experiences of conducting interpretive consumer research and demonstrate how international relations (at a macro level) influence the research environment (at a very micro level). I demonstrate how the West's insistence on enforcing a Western model of democracy onto a country can cause a series of problems for social scientists in that context. Then, with a particular focus on the ethical and emotional vulnerability of the researcher, I argue that such difficulties ultimately hinder the great potential of consumer research in providing direction for social policy.
|Keywords:||consumer research, international relations, research environment, Western model of democracy, ethics, social policy, Social Sciences (General)|
|Subjects:||Social Sciences > Social Sciences (General)|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Dr Aliakbar Jafari|
|Date Deposited:||13 Jul 2010 08:52|
|Last modified:||15 Nov 2016 01:04|