Jafari, Aliakbar and Suerdem, Ahmet (2010) Demystifying consumption culture in Islamic societies. In: ACR Workshop on Enhancing the Status of Consumer Research in Non-Western Contexts, 2010-07-05 - 2010-07-06, Glasgow, UK. (Unpublished)Full text not available in this repository.
In this conceptual paper, we examine the notion of consumption culture in Islamic societies. We expand on 'multiple Islams' and differentiate between institutionalised religion and religion as culture. We argue that like every religion, Islam has the potential to be used as an ideological tool to justify certain political objectives. This use of Islam had long encouraged its portrayal as a fanatic and hardcore legitimisation of oppressive regimes. This 'Orientalist' view depicted Islam as the absolute 'Other' of everything such as secularism, democracy and freedom Western values stood for. The aim of this paper is to contest the portrayal of Islam as a political system and demonstrate that in its cultural form religious symbols of Islam are in a constant interpretation process within everyday life activities. We argue that Islam as a religion is a transcendental activity such as art and philosophy that endows the individual with a noumenal consciousness tool for making sense of the phenomenal world of the everyday activities. This tool is a loosely structured symbols system that allows for a constant reinterpretation of everyday activities.
|Item type:||Conference or Workshop Item (Paper)|
|Keywords:||consumption culture, Islam, Islamic societies, secularity, Communities. Classes. Races, Commerce, Sociology|
|Subjects:||Social Sciences > Communities. Classes. Races
Social Sciences > Commerce
Social Sciences > Sociology
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Dr Aliakbar Jafari|
|Date Deposited:||13 Jul 2010 09:00|
|Last modified:||10 Oct 2012 12:59|
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