Picture of smart phone in human hand

World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

A customer-manufacturer-competitor orientation model for product life cycle analysis based on QFD, AHP/ANP and TRIZ

Hou, Jiachen and Su, Daizhong (2007) A customer-manufacturer-competitor orientation model for product life cycle analysis based on QFD, AHP/ANP and TRIZ. International Journal of Design Engineering, 1 (1). pp. 104-124. ISSN 1751-5874

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

With the rapid development of technologies and turbulent market environment, manufacturing industry is challenged with the task of managing products in each stage of Product Life Cycle (PLC). A Customer-Manufacturer-Competitor (CMC) model is developed, which helps manufacturers to analyse customer's, competitor's and manufacturer's orientation and related issues within the PLC. The CMC model consists of three evaluation processes, namely, customer-based evaluation, manufacturer-based evaluation and ideal formulation. In this paper, the characteristics of PLC and the six evaluation sets for assessing the performance of a manufacturer and its competitors in each PLC stage are presented; the advantages of integrating Quality Function Deployment (QFD), Theory of Inventive Problem Solving (TRIZ) and Analytical Hierarchy Process/Analytical Network Process (AHP/ANP) into the CMC model are discussed and then the CMC model is described, followed by a case study illustrating how the CMC model can be applied in the PLC analysis.