McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Focuses on the branding of Library services as a marketing tool.
| Item type: | Article |
|---|---|
| ID code: | 2449 |
| Keywords: | library promotion, information services, branding, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Faculty of Science > Computer and Information Sciences |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 16 Jan 2007 |
| Last modified: | 04 Oct 2012 11:47 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/2449 |
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