McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625Full text not available in this repository. (Request a copy from the Strathclyde author)
Focuses on the branding of Library services as a marketing tool.
|Keywords:||library promotion, information services, branding, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Faculty of Science > Computer and Information Sciences|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||16 Jan 2007|
|Last modified:||25 Sep 2016 00:01|