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Branding as a means of promotion of library and information services

McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625

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Abstract

Focuses on the branding of Library services as a marketing tool.

Item type: Article
ID code: 2449
Keywords: library promotion, information services, branding, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Faculty of Science > Computer and Information Sciences
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 16 Jan 2007
Last modified: 04 Oct 2012 11:47
URI: http://strathprints.strath.ac.uk/id/eprint/2449

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