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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Branding as a means of promotion of library and information services

McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625

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Abstract

Focuses on the branding of Library services as a marketing tool.