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Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Psychological traffic calming

Kennedy, Janet V. and Gorell, R. and Crinson, L. and Wheeler, A. and Elliott, M.A. and , Department for Transport (Funder) (2005) Psychological traffic calming. [Report]

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Abstract

Excessive and inappropriate speeds are a major concern for road safety. Such speeds have an adverse effect on the number and severity of road traffic accidents and significantly reduce the quality of life in many urban and rural areas. Physical traffic calming measures - road humps and chicanes, for example - can generate substantial reductions in vehicle speeds and accidents, but can be unpopular. On behalf of the Department for Transport, TRL has developed and tested alternative traffic calming techniques that make greater use of psychological (non-physical) measures, but are intended to still have a significant speed-reducing capability. Psychological theories that provide insight into how specific road design measures might reduce driving speeds are reviewed. Ideas for traffic calming based on these principles are illustrated using photomontage and evaluated by means of focus groups, a questionnaire survey, on the TRL Driving Simulator and finally in on-road trials.