Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Testing the effects of a volitional intervention on drivers' compliance with speed limits: Selected findings from a study on implementation intentions

Elliott, M.A. and Armitage, C.J. (2009) Testing the effects of a volitional intervention on drivers' compliance with speed limits: Selected findings from a study on implementation intentions. In: Behavioural Research in Road Safety: Seventeenth Seminar. Department for Transport, London, United Kingdom, pp. 151-161. ISBN 978 1 904763 82 6

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

Road safety education is one of the main tools available for promoting safer driver behaviour. Underpinning educational interventions is the idea that increasing (decreasing) drivers' motivation to perform 'safe' ('unsafe') driving behaviours (e.g. through attitude change) will influence actual on-road behaviour (e.g. increased compliance with speed limits, increased following distances, reduced drink-driving, and so on). Empirical evidence on the relationship between goal intentions (overall summary of motivation to perform a behaviour) and behaviour provides support for this view. In the present context, a series of prospective studies have found correlation coefficients for the 'goal intention - speeding behaviour' relationship that are in the range of r = 0.48 to r = 0.76 (Conner et al., 2007; Elliott et al., 2003, 2007). These findings are consistent with research in other domains (e.g. Armitage and Conner, 2001) and demonstrate that goal intentions have a reliable association with behaviour. However, it is clear that the relationship between motivation and behaviour is not perfect. In the present context, this implies that, for many drivers, there is a 'gap' between what they intend to do and what they actually do. This intention-behaviour gap was the starting point for the present study, which was concerned with testing a volitional intervention, based on Gollwitzer's (1993, 1996, 1999) concept of implementation intentions.