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Construing business owners : are men and women really different?

Tagg, Stephen and Wilson, F. (2012) Construing business owners : are men and women really different? International Journal of Gender and Entrepreneurship, 2 (1). ISSN 1756-6266 (In Press)

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While the entrepreneurship and small business research literature has tended to portray women as lesser than men in identifying the differences between them, little research has looked at how gender is construed in business ownership. This research provides a new focus, examining how business owners construe each other. Our research found that there are many constructs used to describe business owners and, counter to predictions from some of the literature review, few differences between the way in which male and female business owners are construed. The paper offers explanations as to why so few differences were found.

Item type: Article
ID code: 20115
Keywords: business owners, entrepreneurship, gender, constructing, men, women, different, Marketing. Distribution of products, Gender Studies, Business and International Management, Economics and Econometrics
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Faculty of Education > Childhood and Primary Studies
Depositing user: Mrs Jan Whiteford
Date Deposited: 20 May 2010 13:55
Last modified: 12 Dec 2015 02:12

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