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Thinking 'communities of academic practice' : on space, enterprise and governance in marketing academia

Brownlie, Douglas and Hewer, Paul and Tadajewski, Mark (2009) Thinking 'communities of academic practice' : on space, enterprise and governance in marketing academia. Journal of Marketing Management, 25 (7-8). pp. 635-642. ISSN 0267-257X

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Abstract

The paper introduces the ideas that have inspired this special issue on the production of disciplinary space. It locates those ideas with regard to contemporary themes within the cut and thrust of disciplinary institutions in marketing and the practices they authorise, particularly those that shape the production and distribution of knowledge product. In the spirit of critical inquiry, we frame the discipline reflexively. This helps us to understand marketing academia as a shifting confederation of 'communities of practice' (Wenger 1998), recursively organising itself around negotiated visions of how an invisible, yet representative and influential academic institution reveals itself to itself, through conducting our academic conduct. It introduces the papers and arranges them in a contingent order. This is achieved through imputing to the papers practices that seek to expand available conceptual space, making it available for further development.

Item type: Article
ID code: 20112
Keywords: marketing academia, communities of academic practice, governance, conditions of academic enterprise, Marketing. Distribution of products, Strategy and Management, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 20 May 2010 14:42
    Last modified: 05 Sep 2014 05:14
    URI: http://strathprints.strath.ac.uk/id/eprint/20112

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