Correia, A. and Oliveira, N. and Butler, R. (2008) First-time and repeat visitors to Cape Verde: the overall image. Tourism Economics, 14 (1). pp. 185-203. ISSN 1354-8166
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional And cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.
| Item type: | Article |
|---|---|
| ID code: | 19987 |
| Keywords: | tourism image, consumer behaviour, categorical regression, first-time visitors, repeat visitors, Cape Verde, Recreation Leisure |
| Subjects: | Geography. Anthropology. Recreation > Recreation Leisure |
| Department: | Strathclyde Business School > Hospitality and Tourism Management Faculty of Humanities And Social Sciences > Counselling |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 01 Jun 2010 15:17 |
| Last modified: | 12 Mar 2012 11:13 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/19987 |
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