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First-time and repeat visitors to Cape Verde: the overall image

Correia, A. and Oliveira, N. and Butler, R. (2008) First-time and repeat visitors to Cape Verde: the overall image. Tourism Economics, 14 (1). pp. 185-203. ISSN 1354-8166

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This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional And cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.