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Esomar market research handbook

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.