Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

Esomar market research handbook

Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.

Item type: Article
ID code: 19983
Keywords: business economy and management, international business and transnational corporations, marketing, sales, operations research, Commerce
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 18 May 2010 11:40
Last modified: 12 Mar 2012 11:13
URI: http://strathprints.strath.ac.uk/id/eprint/19983

Actions (login required)

View Item