Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618Full text not available in this repository. (Request a copy from the Strathclyde author)
The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.
|Keywords:||business economy and management, international business and transnational corporations, marketing, sales, operations research, Commerce, Medicine(all)|
|Subjects:||Social Sciences > Commerce|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||18 May 2010 10:40|
|Last modified:||29 Apr 2016 00:59|