Wilson, A.M. (2008) Esomar market research handbook. International Journal of Market Research, 50 (4). pp. 559-560. ISSN 0025-3618
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The Esomar market research handbook, fifth edition, edited by Mario van Hamersveld and Cees de Bont, is reviewed.
| Item type: | Article |
|---|---|
| ID code: | 19983 |
| Keywords: | business economy and management, international business and transnational corporations, marketing, sales, operations research, Commerce |
| Subjects: | Social Sciences > Commerce |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 18 May 2010 11:40 |
| Last modified: | 12 Mar 2012 11:13 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/19983 |
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