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Heterogeneity in destination choice: Tourism in Africa

Barros, Carlos Pestana and Butler, R. and Correia, Antónia (2008) Heterogeneity in destination choice: Tourism in Africa. Journal of Travel Research, 47 (2). pp. 235-246. ISSN 0047-2875

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Abstract

This study analyzes the Portuguese tourist choice process in relation to an emerging destination-Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multistage process of decision since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience, and individual socioeconomic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.

Item type: Article
ID code: 19906
Keywords: discrete choice, Portuguese tourists, Africa, mixed logit mode, tourist behavior, Marketing. Distribution of products, Recreation Leisure, Transportation, Geography, Planning and Development
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Geography. Anthropology. Recreation > Recreation Leisure
Department: Strathclyde Business School > Hospitality and Tourism Management
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 25 May 2010 13:59
    Last modified: 05 Sep 2014 02:44
    URI: http://strathprints.strath.ac.uk/id/eprint/19906

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