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Heterogeneity in destination choice: Tourism in Africa

Barros, Carlos Pestana and Butler, R. and Correia, Antónia (2008) Heterogeneity in destination choice: Tourism in Africa. Journal of Travel Research, 47 (2). pp. 235-246. ISSN 0047-2875

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Abstract

This study analyzes the Portuguese tourist choice process in relation to an emerging destination-Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multistage process of decision since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience, and individual socioeconomic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.