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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships

Hynes, N. (2009) Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships. Technological Forecasting and Social Change, 76 (5). pp. 644-651. ISSN 0040-1625

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Abstract

This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.