Picture of person typing on laptop with programming code visible on the laptop screen

World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

Explore

Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships

Hynes, N. (2009) Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships. Technological Forecasting and Social Change, 76 (5). pp. 644-651. ISSN 0040-1625

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.