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Empathetic sensibilities in the practice of CCT-inspired research

Dunnett, S. and Hewer, P.A. and Brownlie, Douglas (2010) Empathetic sensibilities in the practice of CCT-inspired research. In: 2010 European Conference of the Association for Consumer Research, 2010-06-30 - 2010-07-03, London, UK. (Unpublished)

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Abstract

What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.

Item type: Conference or Workshop Item (Paper)
ID code: 18823
Keywords: empathy, sensibilities, CCT-inspired research, consumption, consumer behaviour, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 06 May 2010 14:20
Last modified: 17 Jul 2013 15:50
URI: http://strathprints.strath.ac.uk/id/eprint/18823

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