Dunnett, S. and Hewer, P.A. and Brownlie, Douglas (2010) Empathetic sensibilities in the practice of CCT-inspired research. In: 2010 European Conference of the Association for Consumer Research, 2010-06-30 - 2010-07-03, London, UK. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 18823 |
| Keywords: | empathy, sensibilities, CCT-inspired research, consumption, consumer behaviour, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 06 May 2010 14:20 |
| Last modified: | 04 Oct 2012 17:35 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/18823 |
Actions (login required)
| View Item |