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Nigella.com: celebrity brands and gastrocommunities

Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29, Ambleside, UK. (Unpublished)

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Abstract

Paper on celebrity brands and gastrocommunities.

Item type: Conference or Workshop Item (Paper)
ID code: 18820
Keywords: gastrocommunities, celebrity brands, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 06 May 2010 13:08
Last modified: 17 Jul 2013 15:50
URI: http://strathprints.strath.ac.uk/id/eprint/18820

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