Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29, Ambleside, UK. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper on celebrity brands and gastrocommunities.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 18820 |
| Keywords: | gastrocommunities, celebrity brands, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 06 May 2010 13:08 |
| Last modified: | 04 Oct 2012 17:35 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/18820 |
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