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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Nigella.com: celebrity brands and gastrocommunities

Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29. (Unpublished)

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Abstract

Paper on celebrity brands and gastrocommunities.