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Nigella.com: celebrity brands and gastrocommunities

Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29. (Unpublished)

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Abstract

Paper on celebrity brands and gastrocommunities.