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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Examining proactive strategic decision-making flexibility in new product development

Kandemir, Destan and Acur, Nuran (2012) Examining proactive strategic decision-making flexibility in new product development. Journal of Product Innovation Management, 29 (4). pp. 608-622. ISSN 0737-6782

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Abstract

While reactive and proactive strategic flexibilities are widely accepted as prerequisites for a firm's success, their application in strategic decision-making flexibility to a firm's new product development (NPD) activities is limited to only a few studies. Furthermore, many organizations still have difficulties with the forms of strategic flexibility (reactive vs. proactive) in their decision-making process. Past research studies have largely ignored the relationship between strategic decision-making flexibility and firms' resources and/or capabilities and success in the context of NPD. This study advances strategic flexibility and best practice research streams by examining the role of strategic decision-making flexibility in translating organizational resources and capabilities (best practices) into NPD success. Hence, this study adopts the resources, capabilities (i.e. flexibility), performance paradigm to show how strategic decision-making flexibility plays a crucial role in opening-up new opportunities and complying with market needs. Our results show that the indirect effects of strategic planning, internal commitment and an innovative climate on NPD performance occur through strategic decision-making flexibility. Furthermore, long-term orientation is found to have both direct and indirect effects on NPD performance. In sum, resources and capabilities influence the flexibility in generating strategic choices in NPD, which in turn influence the outcomes affecting the NPD process. Our study therefore provides a valuable reference point for future research in strategic decision-making flexibility in NPD.