Allan, G. and Roy, G. (2008) Does television crowd out spectators? new evidence from the Scottish Premier League. Journal of Sports Economics, 9 (6). pp. 592-605. ISSN 1527-0025
This paper examines the impact of live television coverage on attendance at Scottish Premier League soccer matches during the 2002-2003 season. The authors exploit a rich data set which distinguishes match-day attendance into three groups: season ticket holders, pay-at-the-gate home team supporters, and pay-at-the-gate visiting team supporters. This examination of these categories is the first study of its kind. The results indicate matches broadcast live reduce pay-at-the-gate home team supporters by 30%. These results suggest that league administrators and club owners must consider the impact on clubs' traditional supporters when negotiating future broadcasting rights.
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