Picture of two heads

Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Does television crowd out spectators? New evidence from the Scottish Premier League

Allan, G. and Roy, G. (2008) Does television crowd out spectators? New evidence from the Scottish Premier League. Journal of Sports Economics, 9 (6). pp. 592-605. ISSN 1527-0025

[img]
Preview
Image (JPEG)
Does_Television_Equations_2_.jpg - Preprint

Download (212kB) | Preview
[img]
Preview
Image (JPEG)
Does_Television_Table1.jpg - Preprint

Download (316kB) | Preview
[img] Microsoft Word
Does_Television_Crowd_Out_Spectators.doc - Preprint

Download (67kB)

Abstract

This paper examines the impact of live television coverage on attendance at Scottish Premier League soccer matches during the 2002-2003 season. The authors exploit a rich data set which distinguishes match-day attendance into three groups: season ticket holders, pay-at-the-gate home team supporters, and pay-at-the-gate visiting team supporters. This examination of these categories is the first study of its kind. The results indicate matches broadcast live reduce pay-at-the-gate home team supporters by 30%. These results suggest that league administrators and club owners must consider the impact on clubs' traditional supporters when negotiating future broadcasting rights.