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Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe

Caemmerer, B. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

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Abstract

This paper examines Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe.