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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe

Caemmerer, B. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

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Abstract

This paper examines Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe.