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Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe

Caemmerer, B. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe. In: Marketing: An Introduction, European Edition. Pearson.

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Abstract

This paper examines Renault: how a sausage, a sushi roll, a crispbread and a baguette have affected car sales in europe.

Item type: Book Section
ID code: 16580
Keywords: renault, car sales, europe, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 16 Apr 2010 14:45
    Last modified: 12 Mar 2012 11:05
    URI: http://strathprints.strath.ac.uk/id/eprint/16580

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