Burns, C. and Conchie, S. (2011) Measuring implicit trust and automatic attitude activation. In: Handbook of Research Methods on Trust. Edward Elgar, London. ISBN 9781848447677
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When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.
|Item type:||Book Section|
|Keywords:||implicit trust, trust, automatic attitude activation, human resource management, Management. Industrial Management, Risk Management, Psychology, Business, Management and Accounting (miscellaneous)|
|Subjects:||Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Industries. Land use. Labor > Risk Management
Philosophy. Psychology. Religion > Psychology
|Department:||Strathclyde Business School > Human Resource Management|
|Depositing user:||Dr Calvin Burns|
|Date Deposited:||22 Feb 2010 15:26|
|Last modified:||06 Sep 2014 04:38|
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Measuring implicit trust and automatic attitude activation. (deposited 04 Feb 2010 10:42)
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