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Measuring implicit trust and automatic attitude activation

Burns, C. and Conchie, S. (2011) Measuring implicit trust and automatic attitude activation. In: Handbook of Research Methods on Trust. Edward Elgar, London. ISBN 9781848447677

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When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.

Item type: Book Section
ID code: 16579
Keywords: implicit trust, trust, automatic attitude activation, human resource management, Management. Industrial Management, Risk Management, Psychology, Business, Management and Accounting (miscellaneous)
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Industries. Land use. Labor > Risk Management
Philosophy. Psychology. Religion > Psychology
Department: Strathclyde Business School > Human Resource Management
Depositing user: Dr Calvin Burns
Date Deposited: 22 Feb 2010 15:26
Last modified: 11 Dec 2015 02:28

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