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The development of an externally driven organisational service orientation in the public sector

Caemmerer, B. and Wilson, A.M. (2007) The development of an externally driven organisational service orientation in the public sector. In: European Marketing Association Conference, 2007-05-22 - 2007-05-25.

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Abstract

This paper examines the development of an externally driven organisational service orientation in the public sector.