Caemmerer, B. and Wilson, A.M. (2007) The development of an externally driven organisational service orientation in the public sector. In: European Marketing Association Conference, 2007-05-22 - 2007-05-25, Reykjavik.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the development of an externally driven organisational service orientation in the public sector.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 16577 |
| Keywords: | development, externally driven, organisational service, orientation, public sector, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 15 Apr 2010 15:38 |
| Last modified: | 04 Oct 2012 17:33 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/16577 |
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