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The development of an externally driven organisational service orientation in the public sector

Caemmerer, B. and Wilson, A.M. (2007) The development of an externally driven organisational service orientation in the public sector. In: European Marketing Association Conference, 2007-05-22 - 2007-05-25, Reykjavik.

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Abstract

This paper examines the development of an externally driven organisational service orientation in the public sector.

Item type: Conference or Workshop Item (Paper)
ID code: 16577
Keywords: development, externally driven, organisational service, orientation, public sector, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 15 Apr 2010 15:38
Last modified: 04 Oct 2012 17:33
URI: http://strathprints.strath.ac.uk/id/eprint/16577

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