Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02, Melbourne.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This study investigates how isomorphic pressures impact on the service orientation of public sector organisations. In order to address this question we focused on the exploration of the factors impacting on organisational service orientation in two distinctively different public sector settings. The qualitative findings suggest that across different public sector settings organisations strive for an externally-driven, enthusiastic service orientation, but that interrelated isomorphic pressures and paradoxes impact on the achievement of this goal.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 16570 |
| Keywords: | service orientation, public sector, institutional theory, isomorphism, isomorphic pressures , organisational service orientation, public services, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 15 Apr 2010 14:04 |
| Last modified: | 04 Oct 2012 17:34 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/16570 |
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