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The impact of isomorphic pressures on the development of organisational service orientation in public services

Caemmerer, B. and Marck, M. (2009) The impact of isomorphic pressures on the development of organisational service orientation in public services. In: Australian and New Zealand Marketing Academy, 2009-11-30 - 2009-12-02, Melbourne.

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Abstract

This study investigates how isomorphic pressures impact on the service orientation of public sector organisations. In order to address this question we focused on the exploration of the factors impacting on organisational service orientation in two distinctively different public sector settings. The qualitative findings suggest that across different public sector settings organisations strive for an externally-driven, enthusiastic service orientation, but that interrelated isomorphic pressures and paradoxes impact on the achievement of this goal.

Item type: Conference or Workshop Item (Paper)
ID code: 16570
Keywords: service orientation, public sector, institutional theory, isomorphism, isomorphic pressures , organisational service orientation, public services, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 15 Apr 2010 13:04
Last modified: 22 May 2015 09:32
URI: http://strathprints.strath.ac.uk/id/eprint/16570

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