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Roads to customer performance: investing wisely in the service-profit chain

Caemmerer, B. and Evanschitzky, H. (2010) Roads to customer performance: investing wisely in the service-profit chain. In: 2010 AMA Winter Marketing Educators' Conference, 2010-02-19 - 2010-02-22, New Orleans.

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Abstract

This paper looks at the ways in which investing in the service-profit chain may affect customer performance.

Item type: Conference or Workshop Item (Paper)
ID code: 16569
Keywords: customer performance, service-profit chain, marketing, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 22 Feb 2010 14:40
Last modified: 06 Sep 2014 17:42
URI: http://strathprints.strath.ac.uk/id/eprint/16569

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