Solution orientation: theoretical frameworks, practical applications and challenges

Caemmerer, B. (2010) Solution orientation: theoretical frameworks, practical applications and challenges. In: Academy of Marketing Science, 2010-05-26 - 2010-05-29.

Abstract

This paper examines solution orientation.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	16568
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	22 Feb 2010 14:36
  Last modified:	09 Apr 2024 05:24
  URI:	https://strathprints.strath.ac.uk/id/eprint/16568