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Solution orientation: theoretical frameworks, practical applications and challenges

Caemmerer, B. (2010) Solution orientation: theoretical frameworks, practical applications and challenges. In: Academy of Marketing Science, 2010-05-26 - 2010-05-29, Portland, OR.

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Abstract

This paper examines solution orientation.

Item type: Conference or Workshop Item (Paper)
ID code: 16568
Keywords: solution orientation, theoretical frameworks, practical applications, challenges, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 22 Feb 2010 14:36
Last modified: 22 May 2015 09:33
URI: http://strathprints.strath.ac.uk/id/eprint/16568

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