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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

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Preparing for the Ultimate Customer

Levie, J.D. and Eaton, Sharon (2006) Preparing for the Ultimate Customer. In: The Growing Business Handbook 9th Edition. Kogan Page Ltd, London, pp. 405-408. ISBN 0749448075

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