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The IIIP Innovation Confidence Index 2007 Report

Levie, J.D. (2008) The IIIP Innovation Confidence Index 2007 Report. [Report]

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Abstract

This document reports the first results of an international index of Innovation Confidence developed for and funded by the Institute for Innovation & Information Productivity (IIIP)1 by the Hunter Centre for Entrepreneurship at the University of Strathclyde in association with the Global Entrepreneurship Research Association. The report displays results from a survey of almost 25,000 individuals in 12 nations, presents the IIIP Innovation Confidence Index, identifies some predictors of Innovation Confidence, and suggests options for further research on Innovation Confidence. Innovation Confidence, a new measure of consumer demand for innovation, is the degree to which individuals are willing to engage with and perceive benefit from new products or services, or products or services that embody new technology. It is measured as the IIIP Innovation Confidence Index, which is derived from three different consumer survey items that a factor analysis has shown to load together with acceptable reliability and sampling adequacy across a wide range of nations. Innovation confidence is influenced by but distinct from general consumer confidence.