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The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Shiu, Edward and Walsh, G. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10, Chicago, USA.

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Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

Item type: Conference or Workshop Item (Paper)
ID code: 15923
Keywords: mediating role of emotions, store-environment cues, store-choice criteria, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Mrs Jan Whiteford
Date Deposited: 08 Mar 2010 18:05
Last modified: 16 Oct 2012 15:00
URI: http://strathprints.strath.ac.uk/id/eprint/15923

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