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The consumer perceived value scale: replication, validation and development of a short scale

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10, Chicago, USA.

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Abstract

Paper discussing the consumer perceived value scale.

Item type: Conference or Workshop Item (Paper)
ID code: 15921
Keywords: consumer perceived value scale, short scale development, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 08 Mar 2010 17:50
Last modified: 17 Jul 2013 15:42
URI: http://strathprints.strath.ac.uk/id/eprint/15921

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