Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10, Chicago, USA.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper discussing the consumer perceived value scale.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15921 |
| Keywords: | consumer perceived value scale, short scale development, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 08 Mar 2010 17:50 |
| Last modified: | 04 Oct 2012 17:30 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15921 |
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