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Wine branding:developing a framework for the Cyprus wine industry

Paliwoda, S.J. and Vrontis, D. (2008) Wine branding:developing a framework for the Cyprus wine industry. In: Global Business and Technology Association, GBATA Conference, 1900-01-01, Madrid, Spain.

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Abstract

This conference covered the branding of the wine industry in Cyrpus.

Item type: Conference or Workshop Item (Paper)
ID code: 15899
Keywords: international business, branding, wine industry, cyprus, Commerce, Social Sciences (General)
Subjects: Social Sciences > Commerce
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 08 Mar 2010 15:08
Last modified: 04 Oct 2012 17:28
URI: http://strathprints.strath.ac.uk/id/eprint/15899

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