Strathprints logo
Strathprints Home | Open Access | Browse | Search | User area | Copyright | Help | Library Home | SUPrimo

The challenge of marketing to the EU

Paliwoda, S.J. (2009) The challenge of marketing to the EU. In: Business Insights: Europe - A Practical Guide to Company Formation, Employment Law and Taxation Across the EU. Kogan Page, United Kingdom. ISBN 9780749450816

[img] Microsoft Word - Draft Version
Download (36Kb)

    Abstract

    Business Insights: Europe provides a detailed comparative study across all countries in the EU, looking at the requirements in terms of finance and accounting, tax, employment and facilities when establishing an office outside the usual home market. When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be completely different from your home market. Business Insights: Europe will allow you to know ahead of time what legal, taxation and employment regulations you will face, revealing how to avoid the bureaucracy and 'pen pushing' which can dramatically affect your chances of success. A practical handbook and indispensable source of advice, Business Insights: Europe will first discuss the key issues that need to be addressed when drawing up a business plan for operating in a new EU market. It will also give a detailed breakdown of the legal, financial, tax and accounting practices you must observe if you are to set up and run your business on an efficient and effective basis, while distinguishing between exporting from the UK and running an office, branch or subsidiary within the EU.

    Item type: Book Section
    ID code: 15882
    Keywords: marketing, Europe, EU, finance, accounting, tax, Marketing. Distribution of products, Social Sciences (General)
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Marketing
    Related URLs:
      Depositing user: Mrs Jan Whiteford
      Date Deposited: 08 Mar 2010 11:55
      Last modified: 12 Sep 2012 13:33
      URI: http://strathprints.strath.ac.uk/id/eprint/15882

      Actions (login required)

      View Item

      Fulltext Downloads: