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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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International marketing

Paliwoda, S.J. (2009) International marketing. In: The Growing Business Handbook. Kogan Page, London, pp. 394-399. ISBN 978 0 7494 5548 4

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. The Growing Business Handbook is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 12th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.