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International marketing

Paliwoda, S.J. (2009) International marketing. In: The Growing Business Handbook. Kogan Page, London, pp. 394-399. ISBN 978 0 7494 5548 4

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Abstract

The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. The Growing Business Handbook is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 12th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.

Item type: Book Section
ID code: 15879
Notes: Also published in: The IEBM Handbook of International Business (1999), ISBN: 1861522169, International Thomson Business Press. http://strathprints.strath.ac.uk/9529/ This is a variant record V of: 9529
Keywords: behavioural theory, international business, international marketing, economic theory, stages theory, random approach, networks, foreign market entry, standardisation, standardization, customisation, customization, market success, segmentation, staged approach, pricing, branding, distribution channel selection, promotion, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 08 Mar 2010 11:39
Last modified: 07 Dec 2013 07:28
URI: http://strathprints.strath.ac.uk/id/eprint/15879

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