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Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class

Douglas, M. and Ennis, Sean and Wilson, A.M. (2008) Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. In: Academy of Marketing Science Annual Conference, 1900-01-01.

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Abstract

This paper examines the re-engineering assessment practices.