Wilson, J. and Hynes, N. (2008) Co-evolution of firms and strategic alliances: theory and empirical evidence. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30, Brighton.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15870 |
| Notes: | Also published in Technological Forecasting and Social Change 2009, 76 (5), pp620-628. (This is a variant record) |
| Keywords: | co-evolution, strategic alliances, food industry, Social Sciences (General), Economic Theory |
| Subjects: | Social Sciences > Social Sciences (General) Social Sciences > Economic Theory |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 05 Mar 2010 20:14 |
| Last modified: | 04 Oct 2012 17:28 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15870 |
Actions (login required)
| View Item |