Punjaisri, K. and Wilson, A.M. (2008) Internal branding as a tool to ensure the employees' brand promise delivery. In: International Conference on Management and Marketing Sciences, 2008-05-23 - 2008-05-25, Athens.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The purpose of this paper is to understand the internal branding process from the perspective of service providers in Thailand. It will reveal the key internal branding mechanisms and empirically assess the relationship between internal branding and employees' brand attitudes and performance.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15868 |
| Notes: | Also published in Journal of Service Management, 20 (5). pp. 561-579 |
| Keywords: | internal branding, brand promise delivery, service providers, employees' brand attitudes, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing Unknown Department |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 05 Mar 2010 20:06 |
| Last modified: | 04 Oct 2012 17:28 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15868 |
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