Wilson, A.M. and Lai, Tzu ching and Murphy, H. and Holzgreve, J. (2008) The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. In: AMA 17th Annual Frontiers in Service Conference, 2008-10-02 - 2008-10-05, Washington D.C. USA.
Full text not available in this repository. (Request a copy from the Strathclyde author)| Item type: | Conference or Workshop Item (Paper) |
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| ID code: | 15867 |
| Keywords: | hotels, travel services, marketing, social networks, word of mouth, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 05 Mar 2010 19:50 |
| Last modified: | 04 Oct 2012 17:29 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15867 |
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