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The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

Wilson, A.M. and Lai, Tzu ching and Murphy, H. and Holzgreve, J. (2008) The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. In: AMA 17th Annual Frontiers in Service Conference, 2008-10-02 - 2008-10-05, Washington D.C. USA.

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Item type: Conference or Workshop Item (Paper)
ID code: 15867
Keywords: hotels, travel services, marketing, social networks, word of mouth, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 05 Mar 2010 19:50
Last modified: 04 Oct 2012 17:29
URI: http://strathprints.strath.ac.uk/id/eprint/15867

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