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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

Wilson, A.M. and Lai, Tzu ching and Murphy, H. and Holzgreve, J. (2008) The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. In: AMA 17th Annual Frontiers in Service Conference, 2008-10-02 - 2008-10-05.

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