Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

'Forget me not': the researcher's position in interpretive consumer research

Jafari, Aliakbar (2009) 'Forget me not': the researcher's position in interpretive consumer research. In: 5th Workshop on Interpretive Consumer Research, 2009-04-02 - 2009-04-03.

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

The central idea of the workshop was to facilitate a debate on interpretive research from a critical point of view. Interpretive research concentrates on socio-cultural, experiential, symbolic and ideological aspects of consumption and generates different, highly fragmented approaches presenting multi-faceted features in continual evolution. (i.e., relativist, post-positivist, poststructuralist, humanistic, naturalistic, postmodern, etc.). More recently, this proliferation has found a home in the now well-known academic brand, Consumer Culture Theory (CCT) (Arnould and Thompson, 2005). The recognition of belonging to a common field of research has helped to organise the lines of study concerned with a cultural view of consumption (consumer identity projects, the cultures of the marketplace; the social and historical influences on consumption; the ideologies and strategies to interpret consumers in markets influenced by the mass media) around main thematic areas, while also legitimising these various approaches within Consumer Research.