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The role of escapism in young Iranian women's consumption of cosmetics

Jafari, Aliakbar (2009) The role of escapism in young Iranian women's consumption of cosmetics. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29, Audencia Nantes School of Management, Nantes, France.

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Abstract

Outlines the role of cosmetics use by women in Iran.

Item type: Conference or Workshop Item (Paper)
ID code: 15848
Keywords: Iranian women, cosmetics, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 04 Mar 2010 15:41
Last modified: 18 Oct 2012 09:59
URI: http://strathprints.strath.ac.uk/id/eprint/15848

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