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The role of marketing in entrepreneurship: the entrepreneurs' perspective

Lam, W. and Harker, M.J. (2009) The role of marketing in entrepreneurship: the entrepreneurs' perspective. In: International Conference on Markets, Marketing & Entrepreneurship, 2009-04-06 - 2009-04-09, Antalya, Turkey.

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Abstract

Focuses on the role that marketing plays in entrepeneurship.

Item type: Conference or Workshop Item (Paper)
ID code: 15831
Keywords: entrepreneurship, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 04 Mar 2010 14:06
Last modified: 22 May 2015 09:27
URI: http://strathprints.strath.ac.uk/id/eprint/15831

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