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Hedonic shopping motivations across cultures

Sangtani, Vinita and Evanschitzky, Heiner and Reynolds, Kirsty E. and Arnold, Mark J. (2008) Hedonic shopping motivations across cultures. In: Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008-01-16 - 2008-01-19, New Orleans.

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Abstract

Explores hedonic shopping motivations accross cultures.

Item type: Conference or Workshop Item (Paper)
ID code: 15819
Keywords: Hedonic shopping motivations, cultures, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 04 Mar 2010 13:00
    Last modified: 07 Dec 2013 12:33
    URI: http://strathprints.strath.ac.uk/id/eprint/15819

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