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Hedonic shopping motivations across cultures

Sangtani, Vinita and Evanschitzky, Heiner and Reynolds, Kirsty E. and Arnold, Mark J. (2008) Hedonic shopping motivations across cultures. In: Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008-01-16 - 2008-01-19.

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Abstract

Explores hedonic shopping motivations accross cultures.