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Incentives for New Customer Acquisition and Their Impact on Existing Customers

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23, Shanghai, China.

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Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers

Item type: Conference or Workshop Item (Paper)
ID code: 15811
Keywords: new customer acquisition, incentives, impact, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 25 Feb 2010 11:58
Last modified: 07 Dec 2013 12:33
URI: http://strathprints.strath.ac.uk/id/eprint/15811

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