Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23, Shanghai, China.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This presentation explores the incentives for new customer acquisition and the impact on existing customers
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15811 |
| Keywords: | new customer acquisition, incentives, impact, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 25 Feb 2010 11:58 |
| Last modified: | 04 Oct 2012 17:28 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15811 |
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