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Open Access research with a real impact on health...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Incentives for New Customer Acquisition and Their Impact on Existing Customers

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

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Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers