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The role of the sales employee in securing business customers satisfaction: a multilevel study

Evanschitzky, H. and Prykop, C. (2008) The role of the sales employee in securing business customers satisfaction: a multilevel study. In: Academy of Marketing Science Annual Conference, 1900-01-01, Vancouver.

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Abstract

This conference is about the role of the sales employee in securing business customers satisfaction.

Item type: Conference or Workshop Item (Paper)
ID code: 15808
Keywords: sales, business, customer satisfaction, Commerce, Social Sciences (General)
Subjects: Social Sciences > Commerce
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 08 Mar 2010 15:01
Last modified: 07 Dec 2013 12:34
URI: http://strathprints.strath.ac.uk/id/eprint/15808

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