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Modeling complex interactions of switching barriers: a latent profile approach

Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11, San Diego, USA.

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Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.

Item type: Conference or Workshop Item (Paper)
ID code: 15805
Notes: Also published as book section in: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing, vol 19, ISBN: 0877573336 (http://strathprints.strath.ac.uk/9343/) (This is a variant record)
Keywords: switching barriers, complex interactions, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 04 Mar 2010 18:49
Last modified: 07 Dec 2013 12:32
URI: http://strathprints.strath.ac.uk/id/eprint/15805

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