Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11, San Diego, USA.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15805 |
| Notes: | Also published as book section in: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing, vol 19, ISBN: 0877573336 (http://strathprints.strath.ac.uk/9343/) (This is a variant record) |
| Keywords: | switching barriers, complex interactions, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 04 Mar 2010 18:49 |
| Last modified: | 04 Oct 2012 17:27 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15805 |
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