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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Modeling complex interactions of switching barriers: a latent profile approach

Eiting, Alexander and Blut, Markus and Evanschitzky, Heiner and Woisetschläger, David (2008) Modeling complex interactions of switching barriers: a latent profile approach. In: American Marketing Association Summer Educators Conference, 2008-08-08 - 2008-08-11.

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Abstract

Paper presented at American Marketing Association Summer Educators Conference, 8-11 August 2008, San Diego, USA.