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Is there more to sales than inertia? marketing activities, purchase intentions, and sales

Evanschitzky, H. and Woisetschläger, David and Eiting, A. (2009) Is there more to sales than inertia? marketing activities, purchase intentions, and sales. In: Proceedings of the Academy of Marketing Science – World Marketing Congress, 1900-01-01, Oslo, Norway. (Unpublished)

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Item type: Conference or Workshop Item (Paper)
ID code: 15750
Keywords: marketing, sales, intertia, purchasing intentions, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 14 Jan 2010 18:35
    Last modified: 07 Dec 2013 12:44
    URI: http://strathprints.strath.ac.uk/id/eprint/15750

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