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Is there more to sales than inertia? marketing activities, purchase intentions, and sales

Evanschitzky, H. and Woisetschläger, David and Eiting, A. (2009) Is there more to sales than inertia? marketing activities, purchase intentions, and sales. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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