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The forgiving customer: commitment, intentions, and behavior after critical incidents

Evanschitzky, H. and Brock, C. (2009) The forgiving customer: commitment, intentions, and behavior after critical incidents. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo. (Unpublished)

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Item type: Conference or Workshop Item (Paper)
ID code: 15749
Keywords: critical incident, customer, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 03 Mar 2010 19:58
Last modified: 29 Jul 2014 10:10
URI: http://strathprints.strath.ac.uk/id/eprint/15749

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