Evanschitzky, H. and Backhaus, C. and Michailis, M. and Schneider, G. (2009) Trust Me - I know what I'm Doing! The Impact of Salesperson Competence and Country Competence on Initial Trust in International Service Settings. In: Proceedings of the Academy of Marketing Science – World Marketing Congress, 2009-01-01, Oslo. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper looks at the impact of salesperson competence and country competence on initial trust in international service settings.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15747 |
| Notes: | see the following pages: http://www.ams-web.org/displaycommon.cfm?an=2 http://www.strath.ac.uk/media/departments/marketing/newsletters/July_2009_Departmental_Newsletter.pdf |
| Keywords: | sales, salesperson competence, country competence, trust, international service settings, Finance, Social Sciences (General), Management. Industrial Management, Risk Management, Public Finance |
| Subjects: | Social Sciences > Finance Social Sciences > Social Sciences (General) Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Industries. Land use. Labor > Risk Management Social Sciences > Public Finance |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 12 Feb 2010 14:35 |
| Last modified: | 04 Oct 2012 17:29 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15747 |
Actions (login required)
| View Item |