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Contribution of user feedback mechanisms to organisational learning

Caemmerer, B. and Wilson, A.M. (2009) Contribution of user feedback mechanisms to organisational learning. In: 38th European Marketing Academy Conference (EMAC), 2009-05-26 - 2009-05-29, Audencia Nantes School of Management, Nantes, France.

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Abstract

Conference paper discussing the contribution user feedback mechanisms make to organisational learning.

Item type: Conference or Workshop Item (Paper)
ID code: 15746
Keywords: user feedback mechanisms, organisational learning, organizational learning, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 03 Mar 2010 19:30
Last modified: 04 Oct 2012 17:30
URI: http://strathprints.strath.ac.uk/id/eprint/15746

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