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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

The Energy Systems Research Unit (ESRU) within Strathclyde's Department of Mechanical and Aerospace Engineering is producing Open Access research that can help society deploy and optimise renewable energy systems, such as wind turbine technology.

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Marketing: An Introduction

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London. ISBN 9780273713951

Full text not available in this repository.

Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.