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Marketing: An Introduction

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951

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Abstract

The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

Item type: Book
ID code: 15659
Notes: First European Edition http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/display.do?ct=display&doc=SUVOY793832&indx=1&vl(freeText0)=Introduction%20to%20Marketing%20AND%20armstrong&vl(69186824UI1)=all_items&fn=search&fctV=5977100&tab=local&fctN=facet_frbrgroupid&scp.scps=scope%3A(SU)&mode=Basic&dscnt=0&ct=search&cs=frb&vl(54032236UI0)=lsr02&dstmp=1266856937448&frbg=5977100&srt=date&indx=1&dum=true&vid=SUVU01
Keywords: Commerce, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce
Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 22 Feb 2010 16:50
    Last modified: 12 Mar 2012 11:02
    URI: http://strathprints.strath.ac.uk/id/eprint/15659

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