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Marketing: An Introduction

Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951

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The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.

Item type: Book
ID code: 15659
Notes: First European Edition
Keywords: Commerce, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce
Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date Deposited: 22 Feb 2010 16:50
Last modified: 21 May 2015 20:37

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