Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R. (2009) Marketing: An Introduction. Pearson Prentice-Hall, London, Harlow, United Kingdom. ISBN 9780273713951
Full text not available in this repository.Abstract
The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original - amongst which are its clarity, coherency and authority - whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context.
| Item type: | Book |
|---|---|
| ID code: | 15659 |
| Notes: | First European Edition http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/display.do?ct=display&doc=SUVOY793832&indx=1&vl(freeText0)=Introduction%20to%20Marketing%20AND%20armstrong&vl(69186824UI1)=all_items&fn=search&fctV=5977100&tab=local&fctN=facet_frbrgroupid&scp.scps=scope%3A(SU)&mode=Basic&dscnt=0&ct=search&cs=frb&vl(54032236UI0)=lsr02&dstmp=1266856937448&frbg=5977100&srt=date&indx=1&dum=true&vid=SUVU01 |
| Keywords: | Commerce, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 22 Feb 2010 16:50 |
| Last modified: | 12 Mar 2012 11:02 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15659 |
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