Araujo, L. and Finch, J.H. and Kjellberg, H. (2010) Reconnecting Marketing to Markets. Oxford University Press, United Kingdom. ISBN 978-0-19-957806-1Full text not available in this repository.
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
|Keywords:||marketing, sociology, marketing practices, marketing theory, markets, Marketing. Distribution of products, Social Sciences (General)|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Mrs Jan Whiteford|
|Date Deposited:||17 Mar 2010 10:32|
|Last modified:||17 Jul 2013 13:32|
Actions (login required)