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Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers

Hewer, Paul and Brownlie, Douglas and Treanor, Steven and Ferguson, Pauline and Hamilton, Susan (2008) Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers. Advances in Consumer Research, 35. pp. 429-438. ISSN 0098-9258

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    Abstract

    Using an ethnographic approach which combines impromptu interviews, participant observation and analysis of online computer mediated communication we explore the consumer culture which surrounds the Scottish cruiser community. The on-going study uses the conceptual framework of neo-tribal consumption, exploring forms of ephemeral and emotional communities which cohere around the car. Our analysis suggests that the cultural practices of customization and the performance of the cruise make explicit a shared sense of collective consciousness which expresses the construction of community value which emerges from such ephemeral gatherings.

    Item type: Article
    ID code: 15511
    Keywords: community value, Scottish cruisers, Social Sciences (General), Economics and Econometrics, Applied Psychology, Marketing
    Subjects: Social Sciences > Social Sciences (General)
    Department: Strathclyde Business School > Marketing
    Faculty of Humanities and Social Sciences (HaSS) > School of Psychological Science and Health > Counselling
    Related URLs:
      Depositing user: Mrs Jan Whiteford
      Date Deposited: 12 Feb 2010 13:15
      Last modified: 05 Sep 2014 09:39
      URI: http://strathprints.strath.ac.uk/id/eprint/15511

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