Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers

Hewer, Paul and Brownlie, Douglas and Treanor, Steven and Ferguson, Pauline and Hamilton, Susan (2008) Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers. Advances in Consumer Research, 35. pp. 429-438. ISSN 0098-9258

[img]
Preview
PDF
naacr_vol35_219_1_.pdf - Final Published Version

Download (201kB) | Preview

Abstract

Using an ethnographic approach which combines impromptu interviews, participant observation and analysis of online computer mediated communication we explore the consumer culture which surrounds the Scottish cruiser community. The on-going study uses the conceptual framework of neo-tribal consumption, exploring forms of ephemeral and emotional communities which cohere around the car. Our analysis suggests that the cultural practices of customization and the performance of the cruise make explicit a shared sense of collective consciousness which expresses the construction of community value which emerges from such ephemeral gatherings.