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Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers

Hewer, Paul and Brownlie, Douglas and Treanor, Steven and Ferguson, Pauline and Hamilton, Susan (2008) Peeps, beemers and scooby-doos: exploring community value among Scottish cruisers. Advances in Consumer Research, 35. pp. 429-438. ISSN 0098-9258

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Abstract

Using an ethnographic approach which combines impromptu interviews, participant observation and analysis of online computer mediated communication we explore the consumer culture which surrounds the Scottish cruiser community. The on-going study uses the conceptual framework of neo-tribal consumption, exploring forms of ephemeral and emotional communities which cohere around the car. Our analysis suggests that the cultural practices of customization and the performance of the cruise make explicit a shared sense of collective consciousness which expresses the construction of community value which emerges from such ephemeral gatherings.

Item type: Article
ID code: 15511
Keywords: community value, Scottish cruisers, Social Sciences (General), Economics and Econometrics, Applied Psychology, Marketing
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Faculty of Humanities and Social Sciences (HaSS) > School of Psychological Science and Health > Counselling
Depositing user: Mrs Jan Whiteford
Date Deposited: 12 Feb 2010 13:15
Last modified: 26 Mar 2015 22:12
URI: http://strathprints.strath.ac.uk/id/eprint/15511

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