Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking

Hewer, Paul and Brownlie, Douglas (2009) Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking. Advances in Consumer Research, 36. pp. 482-487. ISSN 0098-9258

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper investigates ways in which celebrity functions as a mode of economic production whereby cultural resources are celebritized in pursuit of marketplace appeals. We explore those issues through developing case material that consists of representations of a celebrity chef which are available for consumption through a collection of superior photographic print images situated within a contemporary 'lifestyle' cookery book to explore how an evolving iconic brand can be understood not merely as a way of structuring competition, but as a 'media object' which is the product of the logic of celebrity culture and the celebrity gastro brand of 'Nigella'.