Hewer, Paul and Brownlie, Douglas (2009) Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking. Advances in Consumer Research, 36. pp. 482-487. ISSN 0098-9258
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper investigates ways in which celebrity functions as a mode of economic production whereby cultural resources are celebritized in pursuit of marketplace appeals. We explore those issues through developing case material that consists of representations of a celebrity chef which are available for consumption through a collection of superior photographic print images situated within a contemporary 'lifestyle' cookery book to explore how an evolving iconic brand can be understood not merely as a way of structuring competition, but as a 'media object' which is the product of the logic of celebrity culture and the celebrity gastro brand of 'Nigella'.
| Item type: | Article |
|---|---|
| ID code: | 15507 |
| Notes: | Also presented as a paper: http://strathprints.strath.ac.uk/9365/ This is a variant record V: 9365 |
| Keywords: | culinary culture, gastrobrands, identity myths, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 12 Feb 2010 13:07 |
| Last modified: | 04 Oct 2012 12:47 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15507 |
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