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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Promotion and Power

Miller, David (2002) Promotion and Power. In: The media: an introduction. Longman, London, UK, pp. 1-8. ISBN 0582423465

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Abstract

This is a fully updated edition of the bestselling The Media: An Introduction, a collection of specially written essays designed to introduce the study of media. The book enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media.