McGaughey, S.L. and MacDonald, S. (2010) Firm-based strategies for protecting innovations. In: The innovation handbook. Kogan Page, London. ISBN 9780749456870
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations
| Item type: | Book Section |
|---|---|
| ID code: | 15259 |
| Keywords: | innovation, firm-based strategy, ideas management, intellectual property, finance, marketing, management, business model, Management. Industrial Management, Marketing. Distribution of products |
| Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Management |
| Related URLs: | |
| Depositing user: | Ms Hilde Ann Quigley |
| Date Deposited: | 11 Feb 2010 17:23 |
| Last modified: | 19 Jun 2012 16:27 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15259 |
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