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Firm-based strategies for protecting innovations

McGaughey, S.L. and MacDonald, S. (2010) Firm-based strategies for protecting innovations. In: The innovation handbook. Kogan Page, London. ISBN 9780749456870

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Abstract

The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration. This chapter looks at firm-based strategies for protecting innovations